To demonstrate credibility, knowledge, and skill in a specialized niche. And most of all, it acts as instant social proof and credibility.

Social proof involves displaying good reviews from and the logos of reputable clients that have used and love your product and/or service.

Communicating value is the key to driving sales. It’s plain and simple. If you can’t show someone that they need your product or service, then they won’t buy it.

People don’t think they need your product until you convince them that they do. This requires a value proposition. Value propositions are designed to explain to the user what value they will derive from your product or service.

Building a resume should be a constant effort.Even if you run your own business, you should still be growing your resume. Why? People use resumes for a lot more than just job applications.

A great resume is another way to communicate success in the world of entrepreneurship. For example, let’s say you need an investment from a venture capital firm to start a new business.

If your resume is blank, what do you think the outcome will be? They probably won’t invest. But, if you have certifications and data to back up your claims of success, they are much more likely to invest.

Resumes are yet another way you can communicate the value of your personal brand. You can use them to showcase your achievements in your field if you ever want to land an investment or bring on a new partner.

Becoming a Google AdWords Certified Partner has countless benefits for any given business or entrepreneur. You can use the certification to build social proof, gain credibility, and even drive more sales with a better value proposition.

But one of the best benefits comes in the form of free promotion. Let me show you what I mean.

When you get certified on AdWords and become a Google Partner, they will list you on their verified website of partners.